Pearl Modiadie at Milan Design Week

The IQOS World exhibition—is an artistic expression of the future, brought to life through a collaboration with well-known sculptor Alex Chinneck, whose art is distinguished by his bold and disruptive vision. Alex’s unique talent for combining art, architecture and theater in his work manifests on a monumental scale: The architecture itself, in all aspects, gets reinvented into a work of art, taking on new and unexpected geometrics. The walls evoke—through imaginative portals—very infinite routes to a new future one can only imagine.

During Milan Design Week hundreds of designers, artists and media from all corners of the world descend onto Europe’s soulful design hub that is Milan. Pearl Modiadie at Milan Design week looks like a piece of beautiful art. Our favourite TV and radio darling, Pearl Modiadie is on the ground as part of a media tour to enjoy the immersive experience that #MDW2019 has to offer.

From April 8 – 14, the Italian city Centre transforms into a creative hub that witnesses product launches, emerging trends, which this year is themed around health and well being, bringing the outdoors indoors and creating closer human interaction. More than 50,000 people are expected to attend.

Pearl Modiadie : Thoughts on IQOS World.

“I feel so fortunate to be at Milan Design Week, what an incredible experience so far,” said Modiadie. “Besides all the amazing people I am meeting, the experience at IQOS World today was mind-blowing.”

“Visual illusionist, Alex Chinneck presented his latest provoking installation – IQOS World, a project concerned with the current state of the environment, inspired by IQOS, the smoke free latest technology by PMI.”

“His giant installations included massive zips which made me feel like I was going to be swallowed into another dimension – he said the surfaces of the space were designed as metaphors of an ideal process of transformation in which the opening owns a special ability to create a new narrative – thought-provoking stuff!”

“There is so much to see and enjoy in this creative city and I am looking forward to sharing some of it with South Africa,” she said. “Naturally being in one of the world’s biggest fashion cities my wardrobe has to match.”