TRESEMME BOTANIC IS AN EXTENDED BESPOKE TRESEMME RANGE:The natural choice for moisturisation
With its dedication to creating hair care and styling products that allow women to experience salon quality, TRESemmé is proud to announce its extended Tresemme Botanic range. This range is made by South African women for South African women.
Botanic range has been specially formulated to delve deeper into consumer needs by targeting the needs-state of dry and damaged hair through moisturisation. The powerful properties within this range will replenish the moisture your hair needs, leaving it feeling soft, looking its most luminous and healthiest.
This extended Botanic range consists of hair food, rich oil mist and pre-wash detangling butter. Each containing 2 key moisture intensive ingredients; coconut milk and aloe vera. Coconut milk contains essential nutrients which are known to be particularly beneficial for nourishing, conditioning and restoring shine. Cococnut Milk also restores moisture to dry, damaged and brittle hair.
Aloe vera is rich in vitamins and known to smoothen the cuticle surface of the hair, attract and seal in moisture, and detangle hair. The TRESemme Botanic range enables consumers to go beyond the basics and have moisturized, soft, detangled hair every day.
“As Unilever’s Research and Development team, we invest large amounts of time and resources to ensure that we are providing consumers with a quality product that meets their needs and evidently takes innovation a step further.
Working on the Botanic range gave us the opportunity to achieve the latter and to create a responsible range that is free from dyes and parabens. This makes it a truly inspired by nature range,” says Natalie Hosken, TRESemmé Product Lead for Africa
“Being a leading hair care brand TRESemmé prides itself in being able to cater to the diverse needs of South African consumers by tailoring each range to a specific needs state.
The main objective with this range is to call-out the moisturisation benefit, addressing concerns around dry and damaged hair. We have worked tirelessly to get to this point, and we are excited to finally be sharing some of our best work with our consumers,” says Nicole Currie, TRESemmé Junior Brand Manager South Africa
Through constant innovation TRESemmé aims to continue to lead the hair category with product offerings that cater to women’s needs through new technologies and unique formats.
The extended TRESemme Botanic range includes:
· TRESemmé Botanic Hair Food (RSP R39.99). The Tresemme Hair food is the perfect hair care prodyuct to use after a wash and when platting the hair in a protective style. Moisture is paramount in maintning healthy, thick and long curls and the Hair food does exactly that.
· The TRESemmé Botanic Rich Oil Mist (RSP R139.99) has the best hair oil applicator. It is a spray. Because thick afro hair can get really thick and really dense, using a spray to apply oil is the best way to apply oil to allow the oil to seep in.
Before the Tresemme Botanic Moisture and Replenish rich oil mist, we’ve been spraying our hair with a concoction of a couple of hair products. Water is included within that concoction. Hair is like grass, the more hydrated and moisturized it is, the better it grows and the better it looks.
· TRESemmé Botanic Pre-wash Detangling Butter (RSP R79.99) The Tresemme Botanic Detanglling Butter is the Hair care product Curly hair girls with thick and tight curls need. A lot of curly hair girls complain about wash day and the main reason for complaining is because its just very hard to wash curly hair because it tangles and knots and becomes almost impossible to comb and take out the knots, after the wash.
De-tangling Butter is a life saver. It de-tangles the hair before the wash, making the process of washing the hair so much easier.
The range is now available at Dis-Chem, PnP, Checkers and Clicks retailers nationwide.
To learn more about TRESemmé visit https://www.tresemme.com/za/home.html.To follow the conversation on social media, follow TRESemmé on:
· Facebook (@TRESemmeSA)
· Instagram (@tresemmesa)
· Twitter (@TRESemme_SA)
And join the conversation using #TRESemmebotanic
The TRESemmé understands how great hair gives you the confidence to walk taller every day. From our origins in salons, TRESemmé has been driven by a simple truth: every woman deserves to look and feel fabulous, like they’ve just stepped out of the salon.
TRESemmé is dedicated to creating hair care and styling products that are salon quality without the salon price. Salon inspired and tested products that help you create your own style and experience that salon feeling every day.
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