“Fenty beauty was created for basically everyone: for women of all shades, personalities, attitudes, cultures, and races. Now Fenty Beauty Launches in Italy. I wanted everyone to feel included. That’s the real reason I made this line.”

When asked why makeup, Rihanna has a classic response. Her lifelong obsession with makeup started with watching her mom put her makeup on. She always loved to watch her, and all the funny faces she was making in the mirror. She never understood it until she got older and fell in love with makeup herself and really started becoming obsessed. The first time she recalls having her makeup done was for this beauty pageant that she did in school. She was 15, about to be 16, just before she got signed. she had her full face done for this pageant — her mom did her makeup. And ever since then, ever since she saw foundation on her skin, she could never look at her skin without foundation again. Makeup, she says, it spoilt her.

Check out more of her dress HERE.

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Fenty Beauty has Inclusive products and edgy and classic branding. Badgalrir made it clear that she had her hand in every part of her innovative product creation, down to the very last T of choosing the faces of the campaign. Fenty Beauty Launches in Italy but the New Generation of Beauty stays the same, including models of a plethora of colors, shapes and sizes, making her 40-shade range foundation even more iconic.

Fenty Beauty Is not limited edition and it keeps showing this by launching all over the world. Fenty Beauty Launches in Italy and I can only dream of going to Italy one day and trying on the shades myself. I was In the UK late last year but didn’t get a chance to try them on, will do next time.  I personally love going to a store and trying out foundation before purchasing it and sometimes when a beauty brand is only available online, that option of just walking into a store when you feel like it, gets taken away from you. And, once you buy something like foundation and open it, you can’t return it. So, I love the fact that Fenty Beauty is online as well as offline for people like us.

Fenty Beauty is Good quality. The line consists of normal-sized products that last, and the reviews online are mostly good. The only reviews online that say bad things about Fenty Beauty are from those that don’t use the right shade of foundation while doing the review (My opinion)

Social media beauty influencers are the way to go these days when you want to launch any type of product. PR kits and launch party invitations are sent to YouTube beauty bloggers/make-up artists with the power to influence their audiences.

Fenty Beauty is Rihanna. it’s that whatever Rihanna touches, it turns to gold. The Rihanna Navy is strong, and if their leader is involved with it, they’ll buy it.


Where can you get Fenty beauty? Fenty beauty is available in store via Authorized retailers all over the world. Officially launched last September, Rihanna‘s purpose was to create a beauty brand for every woman, besides their skin colour. Fenty Beauty Launches in Italy on April 6, Fenty Beauty, Rihanna ‘s makeup brand, has finally arrived in Italy. And so, did the famous songstress, with the official launch in Milan at Sephora store, in Corso Vittorio Emanuele.

Fenty Beauty latest collection includes a body luminizer, a kabuki brush, and a plush makeup puff that takes you back to the days of Classic Hollywood.


Pro Filt’r Soft Matte Longwear Foundation. Body Lava Body Luminizer: This is the latest product that Fenty Beauty launched in Italy and it’s already a cult.  Matchstix: They’re blushes, concealers, highlighters, but also much more. Mattemoiselle lipstick: There are 14 shades in the new lipstick matte collection.











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