FENTY BEAUTY: AN EVOLUTION

“Pon de Replay” is the debut single recorded by Barbadian singer Rihanna, the song was released on May 24, 2005 as the lead single from the album. Prior to signing a six album record deal with Def Jam Recordings, “Pon de Replay” was one of three songs which were recorded for her demo tape to be sent to record labels. It is a dance-pop, dance hall and R&B song that features elements of pop and reggae. And here is where the whole word fell in love with Rihanna. Rihanna has come a long way and has proven staying power through collaborations with some of the music industry’s top artists, acted in some of the biggest movies of the decade and won our hearts with her sassy attitude, real talk don’t give a damn lingo, her beauty, her talent, her creativity,her line at PUMA and sooo many more fashion collaborations and now she has blessed the world with an a inclusive makeup line, that’s launched her multi million dollar beauty career. Fenty Beauty not yet readily available in South Africa but the line can be purchased HERE.

After years of playing with the best makeup in the industry, Rihanna saw a gap for products that worked for all women, across a range of skin tones. That was the inspiration behind Fenty Beauty, but her love for makeup started much earlier, as a little girl in Barbados, admiring her mother’s lipstick. To share her vision, Rihanna hand-picked three prestigious makeup artists to represent Fenty Beauty. The Global Artistry Team includes James Kaliardos as Resident Artist, and Priscilla Ono and Hector Espinal as Global Makeup Artists.

Though Fenty Beauty was a labor of love, most of all, Rihanna doesn’t want people to take it too seriously, since all makeup should mean a good time. “I just want you guys to have fun, let loose, play with it, its makeup, it’s not serious,” she said at the world premiere of Fenty Beauty. “It won’t bite, have fun, touch the product, put it on, and try some.”

Luxury beauty has helped keep high fashion brands afloat for decades: sales of posh lipsticks and perfume allow designers greater creative freedom on the catwalk. But it’s only recently that beauty brands have become huge fashion players in themselves, with new makeup collections shrouded in secrecy and launched to beauty-fan stampedes.

Singer Rihanna’s new Fenty Beauty, in my generally cynical view, delivers on its hype. Everything in the reassuringly small range is good – the cute Match Stix (R378.00 each), for cheeks, contouring and concealing, for example, are a cinch to use – and is focused admirably on serving all women, from the super-pale to very dark. Rihanna says she “wanted everyone to feel included”, and with 40 Pro Filt’r Soft Matte Longwear Foundations (R468.00), she’s gone at least 16 shades further than most. The full-coverage base’s formula is excellent, if better suited to oilier skins than dry. The finish is matte but not dull, and the staying power exceptional.

xoxo

https://www.fentybeauty.com/

Fenty Beauty

 

 

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